“Staging
is a tangible complement to the real estate business,
and it satisfies my creative passion,” says Russell. “As
a real estate professional I offer my clients a service
that adds value to their homes. Everybody wins!”
Linda
Russell is
a creative entrepreneur with a clear eye for design
and an appreciation
of old houses. Her background in styling for commercials,
TV, and photo-shoots gave form to her sense of design
and scene-setting. Linda entered the world of real
estate in Montclair, NJ, in the early 1990’s.
In 2001 she created HouseDressing,
a home staging and consulting service that enhances
the appeal of a home so that it sells quickly and profitably. Linda
takes everyday homes and turns them into ready-to-sell works
of art.
What
the seller pays for is her knowledge of what causes buyers
to look elsewhere, and most important, what makes them come
back
with a bid. |
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